Who you are
EACG is an association of professionals in the areas of finance, investment, brand development and governance. ... For the purpose of conducting consultancy activities to enhance the strength of small and medium enterprises.
EACG connects strengths, resources from its members, affirms the prestige and value of Vietnamese consultants.
Improving the competitiveness of the economy through consultancy services is always associated with practical actions and concrete results.
EACG is an environment for members to build knowledge, share experiences on investment, brand development, marketing, business management and action for sustainable development.
Getting your product on reseller's shelf is only half of the problem..
Getting your product on shopper's basket is the real challenge
Consumers are looking for products that excite and engage them, so it's no coincidence retailers are too. With many retailers carrying many different products this overwhelming choice makes it all too easy for products to sit on the shelf. And if a product isn't grabbing shoppers' attention, being de-listed is a distinct possibility.
On pack design, in-store and crucially out-of-store, we have a wealth of experience working with manufacturers and retailers in creating consumer demand for their own label products.
Throughout 20 years of working, Pham Huyen Kieu has hosted hundreds of research, creation, management and development brand project in all sectors of socioeconomic. His notable projects include BCD Group, BIC, BIDV Sumitomo Leasing (BSL), Canifa, Cát Bà Amatina Integrated Marina Resorts, CMC Group, Daeha, ĐTK Foods, Electricity of Vietnam (EVN), Galle Watch, Interserco (ILS), Military Insurance (MIC), Mipec, OK Condom, Taric, Techcombank, Thạch Bàn, Thép Việt Nhật (VJS), Thương hiệu Quốc gia Vietnam Value, Vinaconex, Vinastone, VNSTEEL, V-Tower, etc.
Kieu has actively participated in lots of forums to promote the development of creative industry in China, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, New Zealand, Singapore, Spain, Taiwan, Thailand and the USA. In Vietnam, he was the first to host activities to promote the design industry with University of Industrial Fine Arts in 1999, Vietnam Fine Art Association in 2000,British Council since 2001, TFIT, Asia University (Taiwan) since 2004, and National Economy University in 2017…
Beside research activities, he is also a consultant of branding strategy for many enterprises in fields of construction material, real estate, consumer goods distribution and production. Kieu also represents Vietnam at the Design Alliance Asia and Asia Communication Design Alliance. He is now, CEO of Haki Group and President of EACG, devoting time to lead research, creative and innovation teams in in branding and design.